user experience

UX at ITML

We design new experiences that are attached to people. We work so that our customers develop faster than competitors, enabling innovation and improving the experience overall.

Nowadays the user will experience the business digitally rather than walking into a shop, interacting with the product, or talking to a sales rep. This is where a UX design team comes into play. A good UX designer will convert your target audience into visitors and, hopefully, customers.
We become your business partner and suggest the most satisfactory solutions that address your actual business needs.

What you can expect from us

We can help transition to a digital-first business with thoughtfully designed digital products.

We craft our teams to fit each project — Design, Tech, Delivery, and Strategy.

We help businesses grow by creating digital products and services that matter.

Main Services

                Web design 
            
We’re a web design agency creating next-level websites by strategically blending user experience and brand storytelling.
Our web designers and developers create responsive websites that feel at home on any device.
Product landing pages, marketing sites, or UX UI for company intranet portals – we do it all.

                Strong User Research 
            
We always conduct extensive user research, working collaboratively with you.
One great way to do this is by inviting your engineering and product management teams to get hands-on experience with and learn through usability test reviews and other related activities.

                Business and Strategic Thinking  
            
A reliable UI/UX design team understands how to align user needs with business goals and balance the natural tension between technology, business, and the actual user.
ITML can help by nurturing healthy discussions and more effective decision-making.

                Remote Design Teams 
            
Need a dedicated, professional design team to work exclusively on your product?
ITML can provide you with your own. We can put together a flexible and scalable group of professionals to work exclusively with you on your product.

                Design Systems 
            
Struggling to improve design consistency as your product starts to scale up?
Design systems can help to scale fast. You need to think out each design element, so it is easy to make, and easy to repair. You need to build a Design System to meet the scalability challenges in the long term.

                Development  
            
Our full-stack design and development agency based in Athens, GR provides front-end and back-end development services working closely with our designers.
As a UX/UI and development company, we build native mobile apps for iOS and Android, web applications, and B2B/enterprise software.

“We don’t work for our clients.
We work with them.”

Matthaios MantziosHead of UX & Design

Our UX Process

FAQ

What can a UX design agency do for you?

UI/UX design agencies are known for constantly dealing with different industries and therefore sharing experiences and bases of knowledge among a more comprehensive array of skill sets than other types of companies typically do. When hiring a UX UI agency, you get access to UI/UX designers, research experts, strategists, and many other experts in their fields, such as usability testing or digital strategy. Creating an in-house design team with such a broad talent pool takes incredible time and money. Thus, hiring a UX company for your mobile app or web design will provide you with the experience and skillsets needed to execute excellent projects.

What are our areas of focus in UI/UX and web design?

User experience is more than a service for us. It’s at the core of everything we do here at ITML. The UX UI and web design projects we take on, ranging from building a new product to redesigning an existing mobile app, website, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, user interface, user experience design, usability testing, prototyping, web design, and development.

We believe a great website should efficiently convert visitors to customers while providing a delightful web experience that’s true to the brand. Good UX/UI design of a digital product or website leads to higher conversion rates. That’s why we have UX designers collaborate with web designers on all website design projects.

What separates ITML from other UX and web design agencies?

We get this question a lot. There are many competent UX agencies in Greece alone and even more globally. So how do we stand out? First and foremost, it’s the quality of our UX UI design work and the expertise it takes to make it. The digital products and user interfaces we create are easy to use, look great, and represent your brand in the best way possible.

Then, it’s the people who make your project a reality. We always assign a multidisciplinary team of senior UX UI designers, developers, and other specialists led by one of our design directors.

Can you help us redesign our legacy enterprise/B2B software?

Yes, we’re up to the challenge. We start each new enterprise UX project with a deep dive discovery and research to fully immerse ourselves in the industry and project specifics. We’re a full-service digital agency and our services span from user research and information architecture, UX UI design, prototyping, and user testing to full-stack development and design systems.

Our UI UX design teams act as an independent entity that moves fast, avoiding the bureaucracy of a large organization, often working handinhand with innovation labs and in-house UX teams.

What process should I expect?

Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX/UI design engagement is unique, we always go through the following key phases:

Analyze & Research

We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, as well as ideate, and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements to the user experience. We will also review competitor products, create personas, gather visual design references, and document best practices.

Ideate and create Digital Concepts

Based on the analysis & research results, we define a UX approach to drive our design process. Since we’re a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make necessary updates to proceed with designing the rest of the product.

UI/UX Design

After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design’s main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers and provide a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows.